Yes, my title is a homage to Peanuts ;) Today I will write in regards to two simple marketing tips for the restaurant/bar industry. These marketing tips came to mind during a recent Sunday evening happy hour. 1. Give reasons for your patrons to spend additional time at your establishment. 2. Make it easy for potential customers to know what you offer. Here is how these came to mind. We were down on Rainey St in Austin. Nice pseudo residential/converted homes into bars neighborhood. We spent a few hours having a beer at 3 different house converted bars. Granted we only had one drink at each place so what I'm saying here doesn't ring true in this instance. However, if we weren't driving we would have spent the most time and most money at the bar that had the board/card games. This is no new concept but hey this is nickle advice. Give a reason for people to spend time/cash at your place. Playing those games and consuming a beverage was a great time. Many bars and cafe's take advantage of this offering. And its a great idea to do so. Unless you want churn, then this is bad marketing advice.
My next piece of advice. Austin is a food trailer town. It's awesome, many passionate people offer an enhanced selection of food. However, not all of them are marketers. Why I say this is there was one food trailer with an obscure name. No other details were given except one vague phrase. Now how are people passing by or at the bar across the street supposed to know what they offer. How are people supposed to refer to your trailer? My advice to all food trailers is simple. Have a fun, simple name that relates to your food. Post the menu or pictures of what you offer outside so people can easily see. Simple words of advice. Sure we were curious so we went up and asked. But how many others would do that? Especially when other food trucks/places on the block clearly state what they offer. Sure, obscurity/exclusivity has been a trend, but the tables in front were empty, so if that was their strategy, hmm.... Simple advice for simple good marketing. That's all for now.
No comments:
Post a Comment